Motivation: Liberty recognised that there was an alternative way of offering New Zealand and international dairy farmers a cost effective breeding option. The group saw an opportunity to offer a product of high quality genetics at very competitive prices.

1999: Bull team and Semen Sales expanded. A high level of client retention, “high conception rates” and “a value for money product” being common feedback confirmed strong client satisfaction. A market niche had been established.

2000: Record sales. Re-organised administration structure. Ancestry BW of bull team equal to any other breeding options available to New Zealand and international farmers.

2001: Expanded Bull Team, Crossbred bulls available, Website & Overseas Semen Sales